When it comes to digital marketing, one of the top priorities in promoting and growing a company is optimising search results on various search engines to generate as much traffic on the company’s site as possible, and this is a marketing tactic that’s been in use since the dawn of search engines, especially after Google proved to be the top contender in this space. But this task of Search Engine Optimisation (SEO) is not an easy one and comes with the need to stay on top of the game and up-to-date with the current trends in the SEO landscape.
But fret not, for we bring to you the latest trends and statistics that prove to be quite helpful in SEO and digital advertising.
IMPORTANT SEO STATISTICS
If you feel like SEO is a lost cause and not worth investing your time, energy and money in, let us bring you back to reality with some mind-blowing facts and statistics that are sure to get you back on track.
Whether you’re a startup, a small local business or a big company, you still need to build your brand image, and that is majorly helped by SEO. In fact, out of the total worth of the SEO industry, which by the way stands at approximately $80 Billion with a ‘B’, only a third of it comes from the bigger companies, whereas the rest comes from startups and local business only. And if that wasn’t enough, the conversion rate of effective and correctly strategised SEO stands at 14.6%, firmly beating traditional outbound methods, which stand at a mere 1.7%.
If you want to improve your chances of getting good results through SEO, 72% of marketers say that relevancy is the leading factor in improving SEO. And if you really think of it, it makes sense, because Google’s SEO algorithms actively favour websites that are most relevant for specific keywords, so it seems to be pretty obvious to incorporate it into your strategy.
IMPORTANT SEO STATISTICS FOR MOBILE
With the rapid rise in smartphone usage over the years, and phones having surpassed desktop usage in late 2015, it has become paramount to have a mobile-focused web presence.
Just to make it clear, estimates show that around 63.4% of all smartphone users accessed the internet from their smartphone, and since 69% of all digital media time is spent on a smartphone, it is very good to ensure that all your content is optimized for viewing on the smaller screens of mobile phones. And if you’re an e-commerce site or provide such services, you should know that 66% of all e-commerce time occurs on smartphones. All in all, it is undoubtedly important to optimise your websites for mobile devices as 51% of searchers are more likely to purchase and interact with a website that has been optimised for their small pocketable devices.
STATS FOR LOCAL SEO
As mentioned earlier, relevance is of the utmost importance when it comes to SEO, and when it comes to relevance itself, local search results are useful and beneficial. This enables users to search for businesses and services from their locality or area. Google has determined that people want local results, which are seen as being more relevant to them. As much as 46% of all Google searches are somehow linked to something local, meaning that nearly one out of every two Google searches is now local. And 88% of consumers will either call or visit the business they searched for within 24 hours after searching for it.
The internet has proven time and again that information and its easy availability can have some huge impacts on the very fabric of society. This means that information is key to grow larger than you currently are. Almost everyone (97% of people, to be precise) researches on a local company via the internet. It is also very important to put as much information about your business in the search results as you possibly can without making it too cumbersome to read through and making it clumsy. Another useful service Google provides is Google My Business, which helps you with usage statistics on your site and other important data that can help you prioritise your focus.
THE GOOGLE SEARCH ENGINE
Being the absolute top search engine in the world, it is but natural for companies and services to focus most of their digital marketing energies on optimizing their sites with Google’s search algorithms in mind. But how do they optimize their sites, and what are some important things to keep in mind when talking about Google’s search engine? Let’s find out.
Being on top is one thing, but leading with a huge lead is totally different. With 71.98% of the desktop search traffic worldwide, Google almost literally leaves the rest, like Baidu (14.04%), Bing (7.76%) and Yahoo (4.44%), to be hard to find. This is information that must be utilised by all means. The click-through rate for the first position on Google’s desktop search results is 34.36%, which means that more people are likely to click on the 1st search result on Google, and the chances only drop after that. And if you have a video on your site’s landing page, it’s as much as 53% more likely to show on the coveted first page on Google search. But that doesn’t mean you put just about any video on there because Google’s algorithms are now smart enough to detect any irrelevant videos and other media on sites and their landing pages.
There is a bit of a downside to Google Ads, though. About 80% of Google users ignore the search ads, which makes it a bit futile to invest too much on them. So make your decisions as wisely as you can.
SOCIAL MEDIA STATS
There is no doubt anywhere that social media has been an integral part of all our lives, whether we directly use it or not. And the impact of SEO on social media cannot be underestimated one bit. With clear links between your company’s social media handles and your website, where one can easily lead to the other, you can really increase the scale of your brand.
58% of the marketers who used social media for at least a year saw improvements in their search engine rankings. Another important thing in digital marketing, or marketing for that matter, is word of mouth, and 71% of customers are likely to recommend a particular brand to their peers and family after having had a good social media experience with that brand.
About 40% of people spend more money on companies and businesses that are interactive and engaging on social media, which is due to the fact that this lets people know, or at least makes them think that the company is up-to-date with the latest trends.
As mentioned earlier, a site gets much more preference if it has a video on it’s landing page. Well, that can be easily extended to all kinds of content, as it is one of the key pillars of search engine optimizations. For example, better content can drive a blog’s traffic by up to 2000%. No, that’s not a typo, it’s 2000%. It makes sense that this is so because nobody wants to consume content that’s not good. That’s why there are blockbusters and flops.
Speaking of blogs, it is also quite beneficial to have one linked to your site, as it is estimated that companies with blogs have 434% more search engine-indexed pages than those that don’t, so start making that blog right away for more traffic.
Also, video content is 50 times more likely to generate organic search results than just plain text. And video content usage isn’t limited to search results, as they can be used in emails as well. The click-through rates for video emails are 96% higher than ones without. Most people, that’s about 80%, instead of reading the text on a page, will prefer to watch a video on the same subject. So videos really are helpful in that regard.
SEO is not an easy task to manage, but once you are thorough with all the latest facts and statistics that are needed for good image-building through SEO, it becomes relatively easy, and by deploying other more creative and ingenious methods of optimizing your sites for a wider outreach, you and your company can really stand out in the market.